Archive for April, 2010
$3,000 + Exhibition in NYC! WUJU! – AuthentiCity illy/SVA Contest
Apr 29th
I am very proud to share that the body of work “Timeless Magic” (click here to see) has been chosen as one of five finalists in the AuthentiCity contest of illy/SVA!! Each of the finalists won $3,000 plus an exhibition in NYC that will take place in Fall 2010. Now we compete for a grand prize of $10,000 and the chance to photograph illy issimo’s advertising campaign!
Thank you illy issimo and SVA for this opportunity!
I highly enjoyed the other contestants strong bodies of work, you can see them by clicking here.
Quoting the press release:
“MILAN – April 16th, 2010 – illy issimo – the ready-to-drink coffee-based beverage by the collaboration between illycaffè and The Coca-Cola Company – presents “AuthentiCity”: a photography project conceived in cooperation with the School of Visual Arts (SVA), New York, aimed at young international artists who are SVA students or alumni.
Here are the names of the five award-winning artists, chosen from the 19 finalists: Igor Aronov (NY – USA), Giselle Behrens (Caracas – Venezuela), Matthew Baum (NY – USA), Carlos Alvarez Montero (Mexico City – Mexico) and Caroline Shepard (Brookling, NY – USA), they will continue the project and receive a cash prize of $3,000 each.
Over two hundred contestants submitted photographs on the project theme: “Revealing purity and authenticity in urban life” – is an invitation to use the straightforward language of photography to explore signs of authenticity and purity in the urban setting.
The jury panel, consisting of representatives of ILKO Coffee International (the Joint Venture between illycaffè and the Coca-Cola Company which produces illy issimo), illycaffè, SVA and Elisabeth Biondi – visual editor of The New Yorker magazine – explained its decision as follows: “The bodies of work presented by Igor, Giselle, Matt, Carlos and Caroline express technical ability combined with a sophisticated insight into facts, aimed at capturing bits of authenticity and purity from the streets or in private city spaces. These pictures were taken from a personal perspective and using various techniques, in line with each author’s personal style: from the creative use of unfocussed images and bright colours to portraiture, from the experimentation of the blurred boundary between photography and painting to the most traditional street-photography philosophy, placing largely unnoticed faces, details and authentic daily life situations at centre stage.”
The “AuthentiCity” project has been presented on the occasion of the Milan Design Week 2010, through an open photography exhibition in the Tortona neighbourhood of Milan, at the T35 @ Nhow Hotel (Via Tortona 35, Milan), where the winners’ and finalists’ works will remain on exhibit until April 19th, 2010, every day from 10:00 a.m. to 9:00 p.m.
After the week in Milan, the “AuthentiCity” project will be further developed in the next two stages. The five authors selected during stage one will receive a further brief on the same topic, leading to a new body of work to be presented by September 2010. The works of the five photographers will be shown at a final exhibition to be held in New York next fall.
During the New York exhibition, the project winner’s name will be announced; the winner will receive a cash prize of $10,000, as well as an assignment from ILKO Coffee International (the
Joint Venture between illycaffè and the Coca-Cola Company which produces illy issimo) to execute an original photography project on a new theme.
The “AuthentiCity – Revealing purity and authenticity in urban life” project will be detailed on http://www.illyissimo.com/ and on Facebook.com/illyissimo.
The “AuthentiCity” exhibition at area T35 was designed by the Bertero Panto Marzoli – BPM architectural firm. Technology partners: Asus, Zanotta and [1+2=8].”
New Photos – Thesis part I
Apr 28th
Here are the first part of the Thesis images. The project keeps evolving and has taken a life of itself, I constantly have to catch up with it! This is still a work in progress, so anything may happen!
The Critique took place on Monday April 26, 2010, and included as a guest judge Jennifer Miller, Cosmopolitan Magazine Photography Director.
Judges were:
Katrin Eismann – Chair of the MPS Digital Photography at the School of Visual Arts.
Tom Ashe - Associate Chair MPS Digital Photography at the School of Visual Arts.
Amy Stein – Our Thesis Development Teacher of the MPS Digital Photography at the School of Visual Arts.
Special thanks to all the artists who aparticipated and formed part of this project! Couldn’t have done this without you! Please see below for details and contact information.
The next step is to include jewelry and accessories from Tarbay’s Spring Collection, you can see Ana Sofia’s gorgeous designs here: http://tarbay.com/
Comments and critiques are more than welcome!
The images were created with amazing talents in diverse areas:
Model:
Zoraya Glasser – Images Management – www.imagesnyc.com
Hair Stylist:
Anna Schneider - http://www.asdream.com/
Make Up Artist:
Rachel Wood - http://www.rachelmakeup.com/
Make Up Artist Assistent:
Diana D’Angelo - http://dianadangelo.com/
Model:
Chelsea Olson – New York Models – www.newyorkmodels.com
Make Up and Hair Styling:
Stephanie Skroka - http://sittingpretty247.com/
What’s new in Adobe Photoshop CS5?
Apr 15th
So what’s the buzzzz with the new Adobe Photoshop CS5?!
Katrin Eismann, chair of the MPS in Digital Photography at SVA, spilled the beens and gave us a demonstration of some of the new features in CS5!
List of new features:
- Adobe Photoshop CS5 is now 64 bits.
Photoshop CS5 64 bits now has the capacity to use more than 4 GB of Ram. This is due to the high memory consuming features included in the new CS5.
- The Raw processor has been completely reworked = sharper images.
In the older processor an amount of blurring to the image was added to dissimulate other artifacts that appeared in the photos. This new processor is so powerful that it simply eliminates the need for this extra blur, resulting in sharper images.
- Mini Bridge panel.
A new panel window where you can see the thumbnails of the images in Bridge. It is like a shortcut to Bridge.
- Better noise reduction.
In order to eliminate the need to buy third parties noise reduction software, the engineers at Photoshop reworked the noise reduction features and drastically improved it.
- Add grain feature.
You can add grain directly using Camera Raw, to give a film like grain effect to the photo.
- Vignettes are reworked.
Traditionally the vignettes simply darkened the edges by adding gray, which killed the highlights and resulted in a mushy look. Now the vignette feature darkens the edges with a more realistic way of how light actually works. I think the difference is highly noticeable.
- New HDR processor.
Creating an HDR image in Photoshop was very time-consuming and a tedious process, while in Photomatix the process was made so simple and user-friendly! In the new CS5 creating an HDR image could not be easier! You simply have to select the source images to create the HDR from Bridge, or mini bridge, go to tools > Photoshop > merge to HDR, and the images open in Camera Raw, where you can directly adjust and tweak the image as you want. It offers diverse sliders and a curve to give the user a high level of control over the image. This is a very cool new feature.
The very cool feature about the new HDR is a “Remove Ghost” button, which eliminates the elements that move between frames, such as water, leaves, clouds, etc, you can actually select which photo to use as source image for this removal.
- An HDR look for non-HDR images.
You can now add an HDR look for photos which are single jpegs.
- New brush engine.
For personally, one of the coolest new features. With the new Mixer Brush, you can actually create a custom brush for your specific needs. You can adjust the amount of bristles a brush has, the shape of the brush, how it interact with the layer, even if you want a dry or wet brush!
You can adjust the brush so it affects the pixels of the image, and mix colors between a pigment you select and the actual image. Lets suppose you have a photo of a blue sky, and you paint with a yellow brush on it, you actually create green! It works as a painters canvas. You can use a transparent bush as well to mix the already existing colors.
A preview of the brush you are creating appears while you are adjusting it. It is sensible to the tilt and brush pressure of the Wacom tablet.
For more info of the new brush engine click here.
- Sharpen tool brush improved.
It is a more acceptable version of the sharpen tool brush, now it is actually usable.
- New puppet warp.
This is a new feature for Photoshop, imported from After Effects. This tool works as the transform warp, but instead of having only 9 points to pull and modify from, you have practically infinite of pin areas to manipulate the image, its like having a sheet of rubber. This means you can actually change the pose of a person in a photo by pulling and stretching points.
For more info on the puppet warp feature click here.
- Refine edge window.
The refine edge tool is more advanced and gives the user more control over the selection and mask. It works as a smart edge and is said that it can make the difference between a soft and a hard edge. You can paint with a brush the area you want it to analyze, and it will create a selection based on the edges. It is also said that has a learning curve where it learns what the user wants by analyzing his decisions stroke after stroke.
This will be especially useful when masking hair out of a background for example.
- Layer style “Default” option.
You can change and customize the default option in the layer styles dialog box.
- Eliminate the “copy” word when copying a layer.
You have the option to eliminate the “copy” word when you create a copy of a layer.
- Straighten image.
It automatically straightens and crops the image when you use the measuring tool and click on the “straight” button.
- Content aware fill option.
The software can create new information (new pixels) in a selected area by clicking shift+delete, and then selecting the content aware option. For example, if you have some branches in the sky which you want to eliminate, you can select the branches, and fill it with the content aware option, it will eliminate the branches by analyzing the surrounding pixels, creating new clouds if there were clouds, or simply blue sky.
This is also very useful when creating a panoramic in Photoshop and a strange shape appears, where you would have to either crop it, or stretch it to achieve a rectangular shape. Now you have the option to add sky, or grass, or whatever element you need to make the image have a rectangular format.
For more info on content aware feature click here.
For in depth CS5 info click here … and also here.
This finalizes the ling list of new features in Adobe Photoshop CS5. Thanks to Katrin Eismann for the demonstration.
The only question that remains is how will this new technology influence todays artist’s visions? What impact will it have on the way we perceive images? What does this represent for professional and amateur photographers? This is another blog post…
The Rules in Fashion Photography.
Apr 15th
Today I was told that there were some very specific and strict rules for creating fashion photography and getting into the industry.
As a photographer trying to become an emerging artist, this really got me thinking.
At first I felt scared and ignorant.
Then I got mad at myself for not knowing this previously.
Afterwards I got frustrated and cried a little bit.
I hugged my husband.
Then I decided to find out what they were to see how I could include them into my work.
I googled.
I went blank.
I then commented it to my family and friends, and they told me to just keep on doing whatever it is I am doing.
If they believe in me, I believe in me.
Do I believe in the fashion industry? I have not met it yet face to face.
Can somebody help me with this? I wish to become less ignorant everyday, and I need all the help I can get.
Wise Rhonda Schaller shared with us this quote today:
“To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly”. – Henri-Louis Bergson.
Work in progress – i am people
Apr 2nd
“It is one thing to photograph people. It is another to make others care about them by revealing the core of their humanness.” – Paul Strand.
This project is all about documenting subconscious feelings. When used correctly, a camera gives the ability to break the invisible wall people often create as a self-defense mechanism, reveling their true nature for at least one microsecond. This window of opportunity offers the photographer a chance to immortalize the expression of their true inner feelings.
These images represent more than the physical expression they portray, they represent a meditative state of mind, one which could only be achieved when the subject closes the eyes and gets in touch with his or her inner visions. With this process I try to find my own subconscious feelings through these images, which then instantly merges with the feelings of the spectator, resulting in a unique experience for each one of the viewers.
The composition of the photos is very simple and straight forward. I take the photos in my apartment in New York to every person I can: myself, family, friends, and strangers. Up to date more than 50 persons have posed for me and my camera.
From a Gallerist’s eye: “Hard work over talent” – Sasha Wolf.
Apr 1st
“Hard work over talent”, was one of the advises that gallerist Sasha Wolf gave in today’s inspirational lecture. Sasha currently owns the Sasha Wolf Gallery in Tribeca, New York, which primarily focuses on photography, her obsession, more specifically on post-documentary photography. She explained how there are some very talented artists that haven’t made it because they do not know how to promote themselves, while other not so talented artists have gotten very far because of hard work, networking, and connections.
Sasha shared with us some very refreshing, and down to earth advises during her lecture. She spoke with an educational and straight the the point perspective, from a gallerist to an artist. She opened with a clear statement on how gallerists are not corporations, and explained that sometimes artists are intimidated by gallerists because of this notion. She stressed out that gallerists are simply persons, (yes, just like you and me!), and that we as artists should not be so intimidated to approach them with a correct and polite attitude.
Sasha explained to us how difficult it is for an artist to make a living out of only creating art. She says that there are millions of artists in the world, and very few collectors that are willing to buy art. So she strongly encourages artists to get a day job, one that you will enjoy doing. She says that this doesn’t make you a lesser artist, and that you should find a way to do them both. She believes that sometimes an artist could feel scared of creating art when they are economically unstable, so they do better art when they can pay the rent and put some food on the table.
Some advises from Sasha to artists are:
Set an alarm!
Make goals.
Do checklists.
Have due dates.
Continue getting into this habit, even if there is nobody over your shoulder! Find someone in your life that will help you stick with this. You must stick to your goals and get them done. This is your job.
As a gallerist, she is not attracted to small sized post cards she receives in the mail, because she thinks that the work presented simply gets lost. So if the artists wants to send post cards, she encourages sending oversized ones (5×7 inches for example) with your work and very simple graphics.
As far as pricing a photograph for a gallery, she mentioned three key elements that determine the price:
1. The costs of creating the piece, both the materials and the time it took for the artist to create it.
2. The cost of maintaining a gallery, and the cost of making a show.
3. How much the market is willing to pay.
She also says to never assume who the collector is, because one never knows who will end up buying your photograph. Many times the buyer simply falls in love with the piece for different reasons, and even if they don’t have the money to pay for it at the moment, they will be willing to save some up to invest in it. She reminded us that collectors are also persons like you and me, and feel emotionally attached to a piece when they buy it.
The lecture completely shook me and was a wake up call to smell reality. We have to get our work out there! We have to promote ourselves! Sasha strongly believes in artists who create good work, and wants them to succeed.
“Shoot on whatever you want, print on whatever you want, just make good work.” – Sasha Wolf.









































Recent Comments