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Fashion
The Rules in Fashion Photography.
Apr 15th
Today I was told that there were some very specific and strict rules for creating fashion photography and getting into the industry.
As a photographer trying to become an emerging artist, this really got me thinking.
At first I felt scared and ignorant.
Then I got mad at myself for not knowing this previously.
Afterwards I got frustrated and cried a little bit.
I hugged my husband.
Then I decided to find out what they were to see how I could include them into my work.
I googled.
I went blank.
I then commented it to my family and friends, and they told me to just keep on doing whatever it is I am doing.
If they believe in me, I believe in me.
Do I believe in the fashion industry? I have not met it yet face to face.
Can somebody help me with this? I wish to become less ignorant everyday, and I need all the help I can get.
Wise Rhonda Schaller shared with us this quote today:
“To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly”. – Henri-Louis Bergson.
Harper’s Bazaar April 2010 – How refreshing!
Mar 23rd
I was pleasantly surprised when I got home by Harper’s Bazaar April 2010 cover, photographed by Mark Seliger.
Harper's Bazaar April 2010
It almost looks like a book. So refreshing for a magazine to dare publish covers without all the copy junk that supposedly “attracts” the public.
It is impecable, the colors are deliciously beautiful and attractive, the out of context giraffe, and semi-godess Demi Moore delicately feeding it a small red apple. Who the heck doesn’t want this lifestyle?! And do not take me litteral by all means (although I must admit that I would love to be friends with that giraffe and be up in that spiral staircase looking as good as DM!). It’s more than that, its selling a life where anything is possible, where there are no bounderies, and most importantly, where we simply don’t care about anything else than living in the present. And don’t even get me started with Alexander McQueen’s shoes! What a genius, a great loss for the fashion industry… He will be missed.
Taking a look back at HB since the January 2010 issue, we can observe how they slowly adapted a more clean and minimalistic design. I have to admit I am not a fan of the photo covers of January and February, March s looking OK with Kate, nothing out of the ordinary, then April, completely out of the box. I applaud them for taking the risk, unlike Vogue, for example, which seems to be handcuffed with the closed and tight shot, so old school…. and all that copy!!!
I aslo enjoyed the fashion spread on Demi Moore, it was fresh and different. I recommend to buy this issue of HB April 2010.
Bravo Harper’s Bazaar, Bravo Mark Seliger, Bravo Demi and BRAVO to everybody involved with this stunning cover!
Harper's Bazaar January 2010
Harper's Bazaar February 2010
Harper's Bazaar March 2010
Fashion Photography today… so boring!
Mar 23rd
I was very inspired by fashion photographer Gary Wood’s interview that he posted on his blog about what he would change in the industry if he could (read here), I highly recommend reading it to all the fashion photographers out there who want to know whats going on in the industry today.
I’m a big fan of Gary Wood, whose work was recently introduced to me by a good friend and fashion photographer Yuila Gorbachenko.
One of the things he says is “Now with a bad economy everyone is afraid of trying anything new, in fear that they will loose profit. So the industry just goes into safe mode.”
I am just so sick of flipping through a fashion magazine and all I see are boring images, that at the end of the day I just flip through them. Very few catch my attention enough for me to stop, look and admire.
I see fashion as a tool towards selling dreams and unreal types of lifestyles. In a nutshell, during the 90’s fashion was all about the imperfect anti-supermodel Kate Moss look, but the use of Adobe Photoshop in the late 2000’s decade has primarily been used towards perfecting and idealizing the human body, which just makes it go back to the 80’s, the perfect Cindy Crawford look.
The industry is thirsty for new trends, but sets back because of the economic crisis. As fashion photographers we must be willing to take a risk, create true art, and make fashion images, not merely commercial ones… We must follow the steps of photographers like Brian Edwards, Gary Wood, and Kassandra.
Amazing inspirational fashion images that take the risk:
© Gary Wood, click image to go to his Blog.
© Kassandra, Ukrainian Fashion Photographer, click image to go to her Blog
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