I was very inspired by fashion photographer Gary Wood‘s interview that he posted on his blog about what he would change in the industry if he could (read here), I highly recommend reading it to all the fashion photographers out there who want to know whats going on in the industry today.
I’m a big fan of Gary Wood, whose work was recently introduced to me by a good friend and fashion photographer Yuila Gorbachenko.
One of the things he says is “Now with a bad economy everyone is afraid of trying anything new, in fear that they will loose profit. So the industry just goes into safe mode.”
I am just so sick of flipping through a fashion magazine and all I see are boring images, that at the end of the day I just flip through them. Very few catch my attention enough for me to stop, look and admire.
I see fashion as a tool towards selling dreams and unreal types of lifestyles. In a nutshell, during the 90’s fashion was all about the imperfect anti-supermodel Kate Moss look, but the use of Adobe Photoshop in the late 2000’s decade has primarily been used towards perfecting and idealizing the human body, which just makes it go back to the 80’s, the perfect Cindy Crawford look.
The industry is thirsty for new trends, but sets back because of the economic crisis. As fashion photographers we must be willing to take a risk, create true art, and make fashion images, not merely commercial ones… We must follow the steps of photographers like Brian Edwards, Gary Wood, and Kassandra.
Amazing inspirational fashion images that take the risk:
© Gary Wood, click image to go to his Blog.
© Kassandra, Ukrainian Fashion Photographer, click image to go to her Blog
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